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DA Soares Launches Another Year of WORDS Anti-Bullying Initiative

December 14, 2015

Albany County District Attorney David Soares



Building Hope Community Event

  December 14, 2015



DA Soares Launches Another Year of

WORDS Anti-Bullying Initiative

Students Encouraged to Submit Acts of Kindness for Awards




ALBANY, NY - District Attorney David Soares announced the kickoff of the 2015-2016 school year campaign to combat bullying in our community today.  The county-wide WORDS anti-bullying campaign was formally launched at Albany’s Stephen and Harriet Myers Middle School this morning.  

The Office of the Albany County District Attorney is asking every student in the County of Albany to help eliminate bullying by participating in the WORDS campaign.

“Every student in our county has the power to eliminate bullying today by using positive and empowering WORDS toward one another,” said DA David Soares. “Positive WORDS can change the conversation, the culture of bullying, the culture of violence, and the culture of hate.”

“The Office of the Albany County District Attorney is accustomed to holding our young offenders who harm others and harm our community accountable. We often highlight the legal outcomes through the media. Outside of the legal system, it is disturbing how often I see our youth portrayed in the most negative light.  Through the WORDS campaign we hope to highlight the great and many wonderful things being done by our youth throughout Albany County,” said DA David Soares

“The City School District of Albany deeply appreciates Mr. Soares’ partnership with our school district and districts throughout the county in helping bring this positive message to our young people,” said Albany Superintendent Marguerite Vanden Wyngaard, Ph.D. “By highlighting the many good deeds of students throughout Albany County, the WORDS campaign helps reinforce the messages we strive to teach all of our students about compassion, tolerance and character development.”

The Albany County District Attorney’s Office is calling on Albany County Students to not only join the WORDS campaign, but to put their WORDS into action by engaging in Acts of Kindness. With parental approval, students are then asked to record these acts of kindness via Facebook, Vine, Instagram, YouTube, Tumblr, other social media, artwork, photo, or video, and submit them to our WORDS Page at  

A winner will be selected each week and will receive a WORDS SWAG BAG, which includes a t-shirt, water bottle, headband, shoe strings, and many other cool prizes. The weekly winner and their submission will be highlighted on our website and social media accounts. In addition, each weekly winner will have an opportunity to win the Monthly Grand Prize.

At the end of every month, communities will be asked to put their WORDS into action by visiting our website and voting for their favorite WORDS Weekly Winners.  The monthly WORDS Winner will receive their choice of a FAT TIRE MONGOOSE BICYCLE, a HOVERBOARD SEGWAY, an XBOX ONE or PS4, or an APPLE TECHNOLOGY SUITE including customized BEATS headphones.

This year the WORDS campaign will also reward acts of kindness performed by school clubs and organizations! Throughout the school year four school clubs and organizations will be chosen as winners of the club/organization grand prize of $500 to their club account!


In addition, this year DA Soares will be releasing “Calls to Action” through the office’s official social media accounts.  Throughout the year we will be encouraging students to follow us on Instagram and Twitter at @AlbanyCountyDA, Facebook at “Albany County District Attorney’s Office,” YouTube at “AlbanyCountyDA”, Vine at “AlbanyCountyDA” and Flickr at “AlbanyCountyDA”.

The “Calls to Action” will encourage submissions of Acts of Kindness and offer smaller rewards for the posts.  So be sure to “Follow” and “Like” our social media pages and be on the lookout for our “Calls to Action!”

The WORDS campaign is open to any student enrolled in and attending a school or homeschool located in ALBANY COUNTY.  School Administrators are encouraged to contact the Albany County District Attorney’s Outreach Office at (518) 275-4735 for more information.  We look forward to partnering with students throughout Albany County as we work together to end bullying by seeing your acts of kindness change our community.  Your WORDS matter!

Please visit and click on the WORDS logo for detailed participation rules.



For more information please contact Cecilia Walsh at (518) 275-4710.

n change the conversation, the culture of bullying, the culture of violence, and the culture of hate.





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